Digital Marketing Online Training

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DIGITAL MARKETING Online Training Course
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Overview : SEO SEM SMO SMM Essential Training

Internet marketing or digital marketing is the reality that each online business faces today. Digital marketing brings the best-in-class methods of advertising and marketing for the promotion of businesses online. With the growth of online businesses, easy access to data and ready availability of smart devices people are increasingly shopping and researching online. The new wave of change brought about by online businesses offers wonderful job opportunities and career prospects for all people in general and youngsters coming out of colleges.

Digital marketing harmoniously mingles the objectives of marketing with profound knowledge of technology. Now, technology which is the chief enabler of online business stands to be recognized. QA Training Hub Hyderabad, which has scripted tremendous success in conducting QA and Testing training programs for national and international students, moves ahead to offer comprehensive training programs in digital marketing.

Our digital marketing courses provide elaborate coverage of SEO, PPC, Social Media Marketing, Web Analytics etc. Significantly, we update our course contents every year to ensure that our students are equipped with the needful digital marketing skills for quality and successful handling of digital marketing projects. Digital marketing has matured over time by overcoming the challenges of the smart interface enabled by tablets and smart phones. Our digital marketing training equips our students for proficient use of higher content optimization, analytics and monetization of leads with greater lead to conversion ratios

SEO

QA Training Hub focuses on end-to-end training in Search Engine Optimization. Starting from simple aspects of SEO to use of complex technologies, students are trained in every aspect/module of SEO for effective work performance at the client’s place. Our SEO training focus starts with key-words and key-phrases with elaborate research on understanding business key-words which are geography specific and domain specific.

Even today, the Meta data finds relevance as it helps the search engines to index web pages/sites. Our students are made to work on preparing relevant and effective URLs along with focused research on Meta data. Our SEO training modules focus on originality of content and checking the loading time in the content of audio-video content and heavy images. The SEO modules also focus on establishing proper linking with social media sites by creating appropriately user accounts and profiles.

SMO

Social Media Optimization (SMO) has become mandatory for online businesses, as just launching a website and promoting it by conventional off-page optimization techniques may not yield complete results. QA Training Hub Hyderabad’ SMO training modules provide an in-depth understanding of popular social media channels viz. Facebook, Linkedin, Twitter, Pinterest, GooglePlus and others. Students are provided hands-on experience on SMO projects for gainful learning on how social media helps online businesses gain greater visibility and builds the company’s reputation.

SMM

Social Media Marketing is now an evolving field of study, with focus on promoting products and services on different social media channels. Students are provided hands-on training in data analytics tools which will help to track the progress, success, and engagement of each online business.

Our SMM training modules prepare the students at two levels. At the strategic level the focus of our SMM training is on the management of the implementation of a marketing campaign, governance, and setting the scope. Second, each social media campaign should encourage visitors/users to participate by posting online comments, product reviews, etc.

The user-generated content turns into "earned media", which stands in contrast to the advertising copy posted at social media channels by the marketer/advertiser. QA Training Hub Hyderabad’s students are made to work on large to small SMM projects with gainful practical learning from social media project execution.

SEM

Search Engine Marketing or Paid Search advertising helps websites and online businesses to gain early visibility by higher rankings at search engine results page (SERP). QA Training Hub Hyderabad helps SEO students to run paid advertising campaigns that includes, focus on key-words, rewriting ad copy, rework on the site architecture, and strategic use of advertising budget allocated by the client for each campaign. Though the focus of our SEM training program is on paid advertising at the initial phase of online promotion activity, our students are made to understand the importance of organic search and how paid search advertising complements organic search and the related on-page and off-page promotion

DIGITAL MARKETING Online Training Course Content

SEO (Search Engine Optimization
  • Introduction to websites & Search Engines
  • How Search Engines Works?
  • On-page Optimization
  • Off-page Optimization
  • Introduction to Google Analytics ∓ Web Master Tools
  • Report preparation & Analysis
SEM (Search Engine Marketing)
  • Introduction to SEM & Google AdWords
  • Benefits of Online Advertisement
  • Introduction to Advertising Networks
  • Google AdWords Account Set Up
  • Introduction to Campaign Set Up
  • Budget Allocation & bidding Strategies(PPC, CPC, CPA and CPM)
  • Landing Page Optimization
  • Monitoring Campaigns & Report preparation
SMO (Social Media Optimization)
  • Introduction to SMO
  • Importance of SMO in Business branding
  • Popular social media sites (Facebook, Twitter, LinkedIn etc) & Account set up
  • Youtube Account set up & Video advertising
SMM (Social Media Marketing)
  • Introduction to SMM
  • Importance of SMM in Business lead generation
  • LinkedIn Marketing & lead generation
  • How to build brand in twitter and Youtube
  • Facebook & Instagram Marketing
  • Twitter Marketing

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digital marketing online training course

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